4.07.2007

Your Investment Pitch is NOT Your CV

True story -- at a major investment fair, I saw an entrepreneur (waste) a number of their 8 scarce "pitching" minutes outlining the development of the core idea behind their business from Grad school onward.

Now, raise your hands all the Investors in the audience who give a sh*t about when you first thought there might be something to your idea.

Okay, how many of you want to know: "Is the idea is scalable, lucrative and competitive in a viable marketplace?" "Is it a good match with my objectives?""Do I think this team can do it?"

Point is, too much pitching tries too hard to show how good the idea is instead of how good the investment is.

Other point is, what were you thinking? If you MUST use milestones and timelines to show your business has traction and value (HINT: there are much better ways) please AT LEAST put the most IMPORTANT at the TOP of the list, NOT the bottom.

No investor cares how brilliant you were in Grad school, unless your mom's a VC.

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