But should you really have a blog?

See "Do you need a blog?" for Part I

Part II: Can you make enough time not only to write, but to read related blogs and to search the web for fresh content relative to your subject area? Is this a fad or will you stick with your blog and give it some of your best thinking and writing? In short, can you commit to consistent, quality communication of your ideas?

If you're really not sure, try blogging offline for a while, in a word document, spreadsheet or even on your blogging software (but save as DRAFT)...

Do You Need a Blog?

• Do you want people to know that you are smart and write well?
• Do you want them to know you have an eye on industry news and work hard to keep abreast of it?
• Do you want them to know you can see the significance of ideas, synthesize them with existing knowledge in your sector and apply them to making business more effective?
• Do you want more publicity and viral marketing of your ideas and products?

No?

Okay then, no blog for you


Update: April 12, 2007 WSJ Article about another good reason to blog: getting a job.