I have a rant about "competition" that in certain circles it's an illusion. Once you get to the kernel of who *exactly* you serve and what *exactly* you are able to do for them, your offerings are unique.
This is a long journey and I can't pretend I'm already there, but I know when I consider other providers of presentations advice, I get excited more than anything else, because we're each building up a massive repository of knowledge that we can all use to serve a massive audience.
But I digress.
What do you do that's different, and ergo, better, than anybody else? For whom do your efforts have the most value? Figure this out and prosper.
Inspired by a Seth Godin's The Dip blog post just now: Seven Reasons You Might Fail to Become the Best in the World.
About Me
- the nut
- http://GPMB.wordpress.com Presentations consultant and speaker who helps clients achieve their business objectives by speaking with clarity, focus and ease. Fitton develops comprehensive presentations training programs, and is a dynamic and engaging speaker. Her clients learn to start with audience and results to pinpoint strategic messages and then deliver those messages to drive business and professional development. Ms. Fitton is a graduate of Cornell University, and founded Pistachio in 2002. She plays ice hockey, practices Ashtanga yoga and is also a stroke survivor interested in raising awareness. Laura studied science writing with Carl Sagan and lives in Greater Boston with her husband, two daughters and two very large Leonberger dogs. In previous lives she has been a rock climber, blue-water sailor, freelance journalist, world traveler and environmental researcher/activist. LinkedIn Profile
1 comment:
Good post.
Even worse, when we believe in the illusion of competition, when we don't have any we end up playing down our abilities or playing copycat instead of focusing on what we do best.
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